I help people and brands communicate with clarity and grow with purpose

Across business, education, and global collaboration, my work focuses on helping people make sense of a noisy digital world. Whether I’m consulting with organizations, designing curriculum, leading COIL projects, or guiding teams through applied AI, my goal is always the same - to turn complexity into clarity.

My Story

I’ve always believed that clarity is a competitive advantage.

Early in my career, I led digital strategy and online customer experience at Manulife and Sun Life, guiding teams, designing platforms, and helping organizations navigate emerging technologies and shifting audience behavior. These roles taught me that great strategy comes from understanding people ... their motivations, challenges, and the stories that connect them.

When I moved into higher education full-time, I found a new passion: helping others unlock that same clarity. As a professor and Program Coordinator in Social Media Marketing, I’ve taught hundreds of students how to think strategically, communicate meaningfully, and build digital careers grounded in curiosity and purpose.

My work now bridges both worlds - industry and education - because I believe the future belongs to those who can blend story, strategy, technology, and human insight.

What I bring to my work

Experience Across Disciplines

My expertise spans several interconnected fields:

• Digital Marketing & Strategy

• Social Media Marketing

• Content & Brand Storytelling

• Applied AI for Digital Practice

• Information Technology

• Customer Experience & Digital Product Leadership

• Global and Intercultural Education

This multidisciplinary perspective allows me to help brands and learners navigate digital challenges with both creativity and strategic depth.

Leadership in Education and Program Design

I’ve contributed extensively to curriculum and program development at Conestoga College:

• Social Media Marketing Graduate Certificate (School of Business)

  Contributed to program design, curriculum mapping, and experiential learning development.

• Bachelor of Digital Technology Solutions (School of Applied Computer Science & IT)

  Consulted during program design to bridge business, communication, and technological competencies.

I also design and teach graduate-level courses in social media strategy, AI in marketing, digital storytelling, emerging platforms, and intercultural collaboration.

Global Collaboration and COIL Leadership

I serve on the Executive Board of COIL Connect, currently the only Canadian representative.

Through COIL, I design virtual intercultural learning experiences that bring together students across borders to solve real communication, sustainability, and marketing challenges.

My collaborations include:

• Trier University (Germany)

• Universidad Panamericana (Mexico)

• University of Florida (USA)

• IMT Hyderabad (India)

These partnerships allow me to integrate global perspectives into everything I teach and create.

Awards and Recognition

EduCanada Faculty Mobility Award (2025)

for international teaching and partnership building

LinkedIn Top Social Media Marketing Voice (2024)

for thought leadership in digital strategy and AI

Sunlife CEO Award (2015)

for the impact digital campaign and implementation of a key strategic product

Manulife Stars of Excellence Nominee (2008 & 2012)

for IT Leadership and Innovation delivery of a large high impact project

for Digital Leadership and Innovation for Group Benefits and Retirement Solutions

Manulife Leadership Award Nominee (2012)

Nominated by my team for my leadership and direction

Why I started SyPer Digital

SyPer Digital is where my industry experience, teaching expertise, and passion for clarity come together.

I created it to help:

• organizations find direction in their digital strategy,

• professionals and teams build confidence with AI,

• creators and brands tell authentic stories,

• and students and educators access tools that support thoughtful, meaningful communication.

My goal is simple:

make the digital world easier to navigate, and easier to succeed in.

Beyond Work

I’m a tech geek at heart and ALWAYS learning: testing new tools, exploring platform shifts, experimenting with AI, and analyzing how digital behavior is changing.

I love spending time with my family, and travelling and visiting and exploring new places across the world.

I’m also a huge sports fan [especially the Edmonton Oilers (hockey), New England Patriots (football) and Manchester United (soccer)] and find inspiration in coaching-style leadership, storytelling in sport, and how teams communicate under pressure.

Most importantly, I’m driven by the desire to help people grow - whether that’s a brand, a learner, or a team.

Lets Connect

If you're interested in working together, through consulting, teaching, curriculum design, speaking, or global collaboration ... I’d love to talk.