Clarity. Strategy. Smarter Digital Support.

Services List

AI Upskilling

Workshops

Equip your team with practical, applied AI skills for content, research, workflows, and ideation.

These sessions demystify AI and show teams how to integrate tools like ChatGPT, Gemini, Canva AI, and more into everyday marketing tasks — safely, creatively, and effectively.

What's Included

• AI literacy basics
• Workflow-specific prompts
• How to use AI for research, insights, content, and planning
• Brand safety + ethical considerations
• Hands-on exercises
• Custom toolkit for your team

Perfect for:

Teams and organizations looking to modernize their marketing operations.

Delivery Model:

Training led by Syd (workshops, virtual, or hybrid).

Strategy Deep Dive

(Clarity + direction)

30 - 60 Day Engagement

A focused, collaborative engagement where we clarify your brand message, map your audience journey, uncover opportunities, and build a practical digital strategy shaped around your goals.

Expect clarity, prioritization, and a roadmap that moves your brand forward.

What's Included

• Current State Analysis

• Brand story + messaging refinement

• Ideal audience + value alignment

• Digital channel + platform recommendations

• Data and insight review (social, search, behaviour)

• AI-powered opportunity mapping

• 30-day action plan

Perfect for:

Businesses or creators who feel stuck, scattered, or unsure where to focus next.

Delivery Model:

Led directly by Syd.

Content Strategy & System Build

Build the content engine that powers your brand.We help brands shift from reactive content habits to intentional, scalable content systems.

This includes content pillars, messaging frameworks, AI-powered workflows, and a system that supports consistent creation across platforms.

Rooted in strategy, clarity, and repeatable systems.

What's Included

• Content pillars + themes
• Editorial calendar (30, 60, or 90 days)
• Storytelling frameworks
• Brand voice + tone guide
• Social and platform-specific recommendations
• Optional: AI-assisted content templates

Perfect for:

Brands that want consistent, strategic content without guessing what to post.next.

Delivery Model:

Strategy by Syd.

Execution supported by trained student creators (optional / cost-saving).

Productized Consulting Offerings

Campaign Planning & Creative Direction

Transform your ideas into compelling campaigns that engage, educate, or convert.

What's Included

• Campaign concept + messaging
• Multi-platform rollout plan
• Content formats + creative direction
• AI-assisted script or copy development
• Measurement + optimization plan

Perfect for:

Businesses launching a product, event, or major brand story.

Delivery Model:

Concept & strategy by Syd.
Content support can be delivered through student creators for cost-efficiency.

Website & Digital experience enhancements

Improve your online presence with clearer storytelling, smarter UX, and a more compelling digital journey.

What's Included

• Website messaging + clarity audit

• Experience flow review

• Recommendations for structure, navigation, and storytelling

• SEO essentials + content suggestions

• Optional: Conversion-focused rewrites

Perfect for:

Businesses with an outdated site or unclear message..

Delivery Model:

All consulting done directly by Syd..

Ongoing Digital Support

(Monthly retainer)

A flexible support model combining Syd’s strategic oversight with student-powered content creation.

What's Included

• Monthly strategy call

• Content calendar updates

• Review and refinement of content created by student talent

• Analytics review + recommendations

• Priority access for questions

Perfect for:

Small businesses that want a fractional digital strategist without agency pricing.

Delivery Model:

Hybrid model

(Syd for strategy, students for content).

Hybrid Model Highlight

You get the BEST of both worlds:

Senior Strategic Leadership

Fresh Creative execution from trained digital creators

Cost-Effective Support

Continuity

Single point of accountability

Syd guides the entire process, ensuring clarity, consistency, and direction.

Strategic oversight with affordable execution - a rare combination.

Emerging talent from graduate programs supports content creation under Syd’s supervision.

Student Creators stay through the project cycle, and Syd manages alignment.

No juggling freelancers or vendors. Everything flows through a single lead.

This model is ideal for small businesses, nonprofits, and creators needing strategic clarity with budget-smart creative support.

Ready to unlock your Brand's Potential?

Let’s build something meaningful together.