Teaching, Learning & Global Collaboration

Empowering learners, teams and organizations

with

clarity, strategy, and digital confidence.

I design and lead learning experiences that help students, professionals, and global partners think clearly, communicate meaningfully, and build future-ready digital skills.

My teaching spans digital strategy, social media, content creation, AI literacy, information technology, and global virtual collaboration.

At the core of my approach:

clarity, purpose, creativity, and real-world application.

My Teaching Philosophy

I believe meaningful learning happens when theory meets practice.

My classes are built on three principles:

Make it Real

Learners apply concepts to actual digital challenges, campaigns, and platforms.

Make it collaborative.

Cross-cultural perspectives and teamwork deepen understanding and build confidence.

Make it future-focused

Technology, AI, and emerging platforms are not add-ons — they’re embedded throughout the experience.

My goal is simple:

help learners communicate with confidence and think strategically in a fast-changing world.

Courses and Curriculum Leadership

Program Design Leadership

Beyond course instruction, I have contributed to program and curriculum design across multiple schools at Conestoga College:

Courses I have designed:

Courses I teach:

I teach and design across several interconnected disciplines essential for the modern landscape.

Academic Disciplines I teach in:

• Marketing

• Digital Marketing & Strategy

• Social Media Marketing

• Content Strategy and Storytelling

• Global Business Strategy

• Information Technology Fundamentals

• Applied AI for Marketing and Communications

• Digital Transformation Concepts

These disciplines also align with my industry experience, allowing me to bridge academic concepts with real-world strategic application.

Graduate-level and advanced courses, including:

• Social Media Platforms and Ecosystems

• Building Personal Brands and Global Audiences

• Emerging Platforms & Digital Trends

• AI in Marketing and Applied AI for Digital Practice

• Digital Marketing Channels

• Campaign design for Modern Media

• Database Management

• Global Markets and Strategies

• Business of Social Media

• Direct and Database Marketing

• Products and Services Global Marketing

• Introduction to Marketing

• Business Information Systems

• Information Technology

• Spreadsheets

I have developed multiple digital and social courses for both live/In-person synchronous delivery as well as optimized for learning asynchronously. These courses have an emphasis on:

• AI literacy and hands-on AI practice

• Emerging Platform Trends

• Strategy storytelling frameworks

• Data and insight integration

Social Media Marketing (SMM) Graduate Certificate

(School of Business)

• Disciplinary lead for the development and evolution of the SMM program, including course structure, experiential components, and the integration of AI and emerging platform skills.

Bachelor of Digital Technology Solutions

(School of Applied Computer Science & IT)

• Consulted during program design to help bridge business strategy, digital communication, and technological competencies — ensuring alignment with industry needs.

This cross-disciplinary work reflects my commitment to designing learning that blends technology, strategy, and communication

Global Teaching & Collaboration

I serve on the Executive Board of COIL Connect, and currently am the only Canadian on the board. COILs (Collaborative Online International Learning) are virtual global exchanges across academic institutions all over the world.

In this role, I help advance the global practice of collaborating over digital channels to enhance learning and learning opportunities, and support institutions in developing meaningful virtual exchange opportunities.

International Collaborations

I have collaborate with institutions across several regions to deliver COIL-based learning, guest lectures, and digital storytelling workshops.

Trier University (Germany)
Sustainability-focused COIL projects, AI-enhanced campaign design, intercultural storytelling.

Universidad Panamericana (Mexico)
EduCanada-funded teaching and partnership-building, including summer intensives.

University of Florida (USA)
Research-based COIL collaboration on Not for Profit Event Planning and social media marketing

IMT Hyderabad (India)
Invited speaker for the Global Immersion Program (GIP), focusing on global digital strategy and leadership.

These collaborations help students engage with diverse perspectives and solve real digital challenges across cultures.

COIL Leadership

Teaching Awards and Recognition

EduCanada Faculty Mobility Award

(2025 / 2026)

Awarded to support international teaching and partnership building with Universidad Panamericana in Mexico — recognizing excellence and leadership in global education.

LinkedIn Top Social Media Marketing Voice (2024)

Recognized for thought leadership in Social Media Marketing, supplemented with digital strategy, AI, and marketing insights.

What Learners and Collaborators Say

"Syd creates clarity in complex digital topics and gives us tools we can actually use"

-Student

"His COIL leadship helped our students understand storytelling through a global lens"

-International Partner

Lets Work Together

Whether you're exploring guest lectures, COIL partnerships, curriculum design, workshops, or international collaboration, I'd be happy to connect.

Contact Me